Bunús – eCommerce design
Independent Irish fashion brand focused on sustainable, limited-edition wearable art
🧾 The Brief
Context
This was a design challenge given to me by a company during an interview process back in 2021. I since then revisited it to improve the UI and add some motion effects.
About Bunús (Fictional Brand)
Bunús is an award-winning, independent Irish fashion collective that creates limited-edition, unisex clothing. The brand focuses on high-quality, sustainable fashion, using Fairtrade-certified organic cotton and 100% recycled fabrics.
Each garment is traceable back to its source, reflecting Bunús’ commitment to transparency and ethical fashion. The brand’s mission is to empower creativity and foster a strong sense of identity and belonging through Irish design.
The Challenge
Bunús aims to elevate its digital presence with a world-class website and eCommerce store. The primary business goals include:
- Increasing global visibility and conversions.
- Creating a premium, high-fashion digital experience that reflects the brand’s values.
- Strengthening collaboration and sales opportunities with Irish retailers and partners.
- Positioning Bunús as a leader in sustainable Irish design.
Project Objectives
- Design a visually striking, editorial-style brochure site with integrated eCommerce functionality.
- Communicate Bunús’ brand values: sustainability, transparency, creativity, and Irish craftsmanship.
- Optimise for mobile-first, while delivering a refined and intuitive desktop experience.
- Develop a clear content hierarchy and structure for strong SEO performance.
👥 Understanding the Users
I identified two primary user groups, each with distinct goals:
1. Customers
Goal: Discover and purchase meaningful, sustainable fashion.
Needs:
- Emotional resonance through visual identity and product messaging
- Clear product storytelling (fabric, origin, values)
- Easy mobile navigation and checkout
- Trust signals (limited editions, traceability, Irish-made)
2. Designers & Retail Partners
Goal: Explore collaboration and partnership opportunities.
Needs:
- Access to past/current collaborations
- Brand ethos and values made transparent
- Contact and partnership pathways
- Recognition of Bunús’ industry credibility and award-winning status
To address their pain points, I considered:
- What motivates their visit?
- What information do they need in order to act?
- What hesitations might they have, and how can I counter them?
🔍 SEO Strategy & UX Flows
Keyword Prioritisation
- Sustainable fashion
- Fairtrade / organic cotton / recycled fabric
- Irish design / independent brand
- Limited edition / wearable art
- High quality / unisex
UX Flows
- Homepage to product to checkout (Customer path)
- Homepage to collaboration to contact (Designer/retailer path)
✏️ Design Process
Wireframes
Mapped out both desktop and mobile journeys, prioritising intuitive navigation and SEO hierarchy.
Mood Board
Curated visual references to reflect the brand’s modern, artistic edge.
Design System
Built reusable components aligned with the brand’s colour palette, typography, and tone of voice.
